How we handle your data & trust

VerifyMe247 ("we," "our," or "us") operates a blockchain-powered product authentication and direct promotion platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our services—including product verification via QR code scanning, our web application, and any associated promotional or loyalty programs.

By using our services, you consent to the practices described in this policy. If you do not agree, please discontinue use of our platform immediately.

Information You Provide

We collect information you voluntarily submit, including name, email address, phone number, and other contact details when you register, request a demo, or participate in promotional programs.

Scan & Verification Data

When you scan a QR code or enter a hidden inside code, we collect: the scanned product identifier, timestamp of the scan, device type and browser information, and your approximate geographic location (with your consent) to support route-intelligence and anomaly detection.

Automatically Collected Data

We automatically collect usage data, IP addresses, browser type and version, pages visited, and referring URLs. This data is used for security monitoring, platform analytics, and fraud prevention.

Blockchain-Anchored Records

Verification outcomes are recorded on the Marvellex Blockchain as tamper-resistant, time-stamped entries. These records are immutable by design and support enforcement-grade auditability.

We use the information we collect to:

—Authenticate products and deliver genuine/invalid/already-used verification outcomes in real time

—Detect anomalies including duplicate scans, geographic irregularities, and out-of-route distribution patterns

—Deliver promotions — loyalty rewards, coupons, and targeted offers from manufacturers (only with your explicit consent)

—Generate compliance analytics for government and enterprise stakeholders, including audit-ready reporting and distribution dashboards

—Improve our platform through aggregated usage analysis, bug detection, and feature development

—Communicate with you about your account, demo requests, and service updates

—Fulfill legal obligations related to tax visibility, enforcement cooperation, and regulatory compliance

Manufacturers & Brand Partners

With your consent, we share scan engagement data (not personal identity) with manufacturers to enable direct promotion campaigns. Manufacturers receive aggregated intelligence—not raw personal data—unless you have opted into a specific loyalty or rewards program.

Government & Enforcement Bodies

We may share verification records, anomaly signals, and geo-intelligence with authorized government agencies for purposes of tax enforcement, smuggling control, and counterfeit interdiction. Such sharing is governed by applicable law and, where possible, formal data-sharing agreements.

Service Providers

We engage trusted third-party vendors for cloud infrastructure, analytics, and communications. These providers are contractually bound to process data only as directed by us.

Legal Requirements

We may disclose information if required by law, court order, or to protect the rights, safety, and property of VerifyMe247, our users, or the public.

We do not sell your personal data to third parties for advertising or commercial purposes unrelated to our platform.

Our platform uses geographic scan data to detect distribution anomalies, smuggling signals, and out-of-route product movement. This is a core feature of our compliance and enforcement offering.

When you scan a product, your approximate location may be captured and analyzed as part of aggregate route-pattern intelligence. This data is used to identify scan clusters in unexpected regions, not to track individual users' movements for commercial purposes.

Location data used for enforcement reporting is processed in accordance with applicable privacy law and shared only with authorized stakeholders under appropriate legal authority. You may decline location access in your device settings; however, doing so may limit certain platform features.

Verification outcomes anchored on the Marvellex Blockchain are immutable by design. Once written, these records cannot be altered or deleted—this is fundamental to the enforcement-grade trust our platform provides.

Blockchain records contain: product identifiers, scan outcome (genuine/invalid/used), timestamp, and anonymized location signal. They do not contain directly identifiable personal data unless required by a specific compliance workflow and disclosed at the point of collection.

Please be aware that any data written to the blockchain cannot be subject to deletion requests under data protection law. We structure our blockchain records to minimize personal data at the ledger level precisely for this reason.

We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law.

—Verification logs: Retained for a minimum of 7 years to support enforcement and audit requirements

—Promotional engagement data: Retained for 2 years or until you withdraw consent

—Account data: Retained while your account is active and for 12 months after closure

—Analytics data: Aggregated and anonymized data may be retained indefinitely

You may request deletion of your personal data where legally permissible by contacting us at the address below. Blockchain-anchored records are exempt from deletion requests due to their immutable nature.

Depending on your jurisdiction, you may have the following rights regarding your personal data:

—Access: Request a copy of the personal data we hold about you

—Rectification: Request correction of inaccurate or incomplete data

—Erasure: Request deletion of your data where no legal retention obligation applies

—Portability: Receive your data in a structured, machine-readable format

—Objection: Object to processing based on legitimate interests or for direct marketing

—Consent withdrawal: Withdraw consent for promotional communications at any time without affecting prior processing

To exercise any of these rights, contact us at privacy@verifyme247.com. We will respond within 30 days. Identity verification may be required before we fulfill certain requests.

We implement enterprise-grade security measures including encryption in transit (TLS 1.3), access controls, audit logging, and regular security assessments. Our blockchain infrastructure is designed for tamper-resistance and high availability.

However, no system is completely secure. We encourage you to use strong, unique credentials and to notify us immediately at security@verifyme247.com if you suspect unauthorized access to your account or our systems.

We use cookies and similar technologies to maintain session state, analyze platform usage, and deliver a consistent experience. We do not use third-party advertising cookies.

You may configure your browser to reject cookies, though this may impair certain platform functions. We do not respond to Do Not Track signals at this time, as there is no consistent industry standard for doing so.

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that a child under 16 has provided personal data, we will take steps to delete it promptly. If you believe a child has submitted data to our platform, contact us at privacy@verifyme247.com.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify registered users via email and update the "Last Updated" date at the top of this page.

Continued use of our services after changes are posted constitutes acceptance of the revised policy.

For questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact:

VerifyMe247 – Privacy Team

Email: privacy@verifyme247.com

Subject line: Privacy Inquiry

For security disclosures: security@verifyme247.com

We are committed to resolving privacy concerns promptly and transparently.